Activating and Guiding Professional and Local Services
CMBG work with your SMB to Create, Tailor and Optimise your brand to bring your ideas to life.
SPECIALIST SMB SERVICES
View the range of specialist services we offer only for the SMB industry
Business Set Up
CMBG help set up your new business. From your branding (logo) to website, to your fit out (if you need) and presence. We work with your budget and timeframes to ensure you get started.
SMB Digital Shopfront
Customers will look you up online before they contact you! CMBG work with you to set up your digital shopfront to ensure you can be found and convert opportunities through all digital channels your customers spend time on.
Custom Web Platforms
CMBG understand that SMBs require custom solutions based on specific outcomes for your target audience. Our team can create custom websites to build directories, booking systems, ordering platforms and more.
CMBG EXPERT SERVICES
View the range of expert services we offer across all industries
CMBG spend time with you 1:1 across a single Q&A consulting session or multiple consulting sessions to understand your brand, your problems, evaluate your efforts, identify your areas of improvement, and recommend solutions to meet your goals.
Branding Set Up
CMBG work with you to create, design and set up all the key elements of your brand identity. These elements include Brand Name, Tone, Logo, Colour Scheme, Font and Letterhead. These elements will be part of and form your Brand Guidelines.
Social Media Set up
CMBG help you set up the key social media channels that your brand needs to be on to engage with your target audience and stand out from your competitors. This includes set up of Facebook, Instagram, Twitter, LinkedIn, and more.
Marketing Team Set Up
CMBG work with you to understand your business set up, help you allocate roles to different members of your team based on their expertise and how they can assist with marketing. This includes documented guidances.
CMBG help you plan the optimal website for your customers' journey, design the site with what you want and what you need. Using the best website platform for your purpose (WordPress, Shopify, Wix, Squarespace and more), websites designed by CMBG include integrating it with any programs and application used by your organisation.
Brand Vision Set Up
Working hand in hand with your Branding Set up, CMBG help you understand and formally create the Mission and Values for your brand and team to adhere to. These elements will be part of and form your Brand Guidelines.
Marketing Process Standardisation is a key element if you have a large team, have multiple people working on your brand and/or have multiple offices. CMBG will work with you and your key stakeholders to create a process to ensure that your brand is represented consistently visually and vocally across the board.
Search Engine Marketing
CMBG help your brand appear on search engines such as Google by setting up a strategy to rank high when your target audience search for your services online in your area. This is through organic and paid awareness strategies that include Search Engine Optimisation.
Whether you need to bring your brand to market or need to push out a key communication, CMBG will utilise a combination of word of mouth, paid and local channels to communicate and introduce your brand to your target audience. This will be across digital, local and ambient formats.
EDM Marketing Program
CMBG help you set up an effective EDM marketing program (sms, email or letters) that integrates with your brand communications. This includes automated and 1:1 communications that are service based, seasonal and set to purpose for lead generation, relationship building, reputation enhancement and more.
CMBG activates your brand's essence by utilising the information you provide us to optimise the copy for the content across all your communications on digital and social media platforms. All copy is optimised in line with your brand guidelines.
CMBG helps you connect and engage with your target audience through impactful, descriptive, valuable video and photo content. This can be in the form of team photos, event photos, introductory videos, service highlight videos and more.
Other Expert Services
The above are only some of the many services CMBG offer. We also offer custom needs-based services across Event Marketing, Webinar Program Set Up, Marketing Campaigns and more.