REAL ESTATE MARKETING

Activating and Guiding Real Estate Agencies, Real Estate Agency and Development Projects

Create, Tailor and Optimise your Real Estate brand with connected, vibrant and engaging marketing to gain new clients, empower existing clients and grow your reputation.

SPECIALIST REAL ESTATE SERVICES

View the range of specialist services we offer only for the Real Estate industry

Vendor/Tenant Marketing

CMBG help you target your vendors/tenants in the right place and at the right time through an optimsed vendor journey, focused on outstanding agency and vendor/tenant outcomes.

Digital Banner Design (REA)

CMBG set up and design animated banners that are displayed across directory sites such as REA and Domain to advertise your services, listings or properties to prospects.

Listing Marketing

CMBG make your listing marketing a breeze with optimal communication and consistency across copywriting, photography, floor plans and social media awareness advertising.

Agency Specific

If you're an agency, CMBG also offer specific custom and tailored services such as Listing Kit design, Profile Videography, Real Estate CRM EDM design and more.

Agent Specific

If you're an agent, CMBG also offer specific custom and tailored services such as Personal Branding, Presence Optimisation, Profile Set Up and more.

Development Specific

If you're a property developer, CMBG also offer specific custom and tailored services such as Master Plan design, Artist Impression, Location Map design, Floorplan design, 3D Renders design, Development Collateral and more.

REAL ESTATE AGENCIES

CMBG work closely with Real Estate Agencies across sales and property management, to help achieve their market potential in marketing, with services ranging from from branding to social media, collateral to listing kits, events and more.

REAL ESTATE AGENTS

CMBG work with Real Estate sales agents and property managers to build their personal brands, elevate their reputation and get their customers to connect with them past the transaction.

PROPERTY DEVELOPERS

CMBG work with specific elements on development projects to ensure a seamless, centralised and successful outcome. These includes projects that are land, apartments, townhouses, retirement homes and more.

CMBG EXPERT SERVICES

View the range of expert services we offer across all industries

Marketing Guidance

CMBG spend time with you 1:1 across a single Q&A consulting session or multiple consulting sessions to understand your brand, your problems, evaluate your efforts, identify your areas of improvement, and recommend solutions to meet your goals.

Branding Set Up

CMBG work with you to create, design and set up all the key elements of your brand identity. These elements include Brand Name, Tone, Logo, Colour Scheme, Font and Letterhead. These elements will be part of and form your Brand Guidelines.

Social Media Set up

CMBG help you set up the key social media channels that your brand needs to be on to engage with your target audience and stand out from your competitors. This includes set up of Facebook, Instagram, Twitter, LinkedIn, and more.

Marketing Team Set Up

CMBG work with you to understand your business set up, help you allocate roles to different members of your team based on their expertise and how they can assist with marketing. This includes documented guidances.

Website Design

CMBG help you plan the optimal website for the journey of your customers, design the site with what you want and what you need. Using the best website platform for your purpose, websites designed by CMBG include integratation it with any programs that you and your team use.

Brand Vision Set Up

Working hand in hand with your Branding Set up, CMBG help you understand and formally create the Mission and Values for your brand and team to adhere to. These elements will be part of and form your Brand Guidelines.

Process Standardisation

Marketing Process Standardisation is a key element if you have large team, have multiple people working on your brand and/or have multiple offices. CMBG will work with you and your key stakeholders to create a process to ensure that your brand is represented consistently visually and vocally across the board.

Search Engine Marketing

CMBG help your brand appear on search engines such as Google by setting up a strategy to rank high when your target audience search for your services online in your area. This is through organic and paid awareness strategies that include Search Engine Optimisation.

Awareness Advertising

Whether you need to bring your brand to market or need to push out a key communication, CMBG will utilise a combination of word of mouth, paid and local channels to communicate and introduce your brand to your target audience. This will be across digital, local and ambient formats.

EDM Marketing Program

CMBG help you set up an effective EDM marketing program (sms, email or letters) that integrates with your brand communications. This includes automated and 1:1 communications that are service based, seasonal and set to purpose for lead generation, relationship building, reputation enhancement and more.

Copy Optimisation

CMBG activate the essence of your brand by utilising the information you provide us to optimise the copy for the content across all communications on digital and social media platforms. All copy is optimised in line with brand guidelines.

Videography/ Photography

CMBG help you connecting and engage with your target audience through impactful, descriptive and valuable video and photo content. This can be in the form of team photos, event photos, introductory videos, service highlight videos and more.

Other Expert Services

The above are only some of the many services CMBG offer. We also offer custom needs-based services across Event Marketing, Webinar Program Set Up, Marketing Campaigns and more.

Do you have a current or upcoming project? Let’s chat

VARIOUS REAL ESTATE BRANDS WE'VE WORKED WITH