HEALTH CARE MARKETING

General Practice, Dental, Specialist, Allied and Consulting Health Care

Activating and Guiding General Practice, Dental, Allied and Specialist Health Care

Create, Tailor and Optimise your Health Care brand and team with vibrant, engaging and specific marketing to attract new patients, empower existing patients and grow your reputation.

SPECIALIST HEALTH CARE SERVICES

View the range of specialist services we offer only for the Health Care industry

New Practice Set Up

CMBG works with your practice from Greenfield to Go Live. We identify all the marketing and branding elements you require online, on social media, in your waiting rooms (signage), at reception, external signage, collateral business cards, fit out and more.

APHRA + Board Compliance

All the work CMBG completes for your health practice is in compliance with marketing/advertising guidelines set by APHRA and your health governing board. This includes compliance with boards such as RACGP, ADA, ESSA and APS.

Referral Marketing​

CMBG identify and connect your health care practice other practices in the health care industry locally and strategically. This is to create an ongoing relationship, increase revenue opportunities and add an extended care network for your patients.​

Patient Journey Marketing

CMBG help you target your patients in the right place and at the right time by mapping out your optimal Patient journey for new and existing patients. This includes looking at growth potential from HVT (high value treatment) services and core services. This also focuses on using the strength of your internal resources (team), your practice reputation and the experiences of your patient outcomes.

Practice Signage

CMBG set up the design, production and installation of essential internal and external practice signage. This includes A-Frames, flags, banners, signboards, car wraps, window decals & more.

Essential Collateral

CMBG set up the design and printing of your essential marketing collateral for you to have placed at your practice, on your website, in your practicing rooms and to hand to patients. This include practice flyers, business cards, new patient forms and more.

GP (GENERAL PRACTICE)

CMBG work closely with General Practices (GPs) to activate and guide their practice to be a leading health care provider that can attract new patients, maintain loyalty and sustain market growth, all this while staying within APHRA guidelines.

DENTISTS

CMBG work with Dental Practices to create the right structure that attracts new patients, ensure patients return for their routine check-ups, follow up on any outstanding treatments (especially High Value) and build a long-term practice/patient relationship.

ALLIED HEALTH

​​Working with psychologists, physiotherapists, podiatrists, dieticians, speech pathologists, chiropractors and more, CMBG work closely with allied health providers to build brands, increase referrals, access non-traditional avenues of revenue and more.

CMBG EXPERT SERVICES

View the range of expert services we offer across all industries

Marketing Guidance

CMBG spend time with you 1:1 across a single Q&A consulting session or multiple consulting sessions to understand your brand, your problems, evaluate your efforts, identify your areas of improvement, and recommend solutions to meet your goals.

Branding Set Up

CMBG work with you to create, design and set up all the key elements of your brand identity. These elements include Brand Name, Tone, Logo, Colour Scheme, Font and Letterhead. These elements will be part of and form your Brand Guidelines.

Social Media Set up

CMBG help you set up the key social media channels that your brand needs to be on to engage with your target audience and stand out from your competitors. This includes set up of Facebook, Instagram, Twitter, LinkedIn, and more.

Marketing Team Set Up

CMBG work with you to understand your business set up, help you allocate roles to different members of your team based on their expertise and how they can assist with marketing. This includes documented guidances.

Website Design

CMBG help you plan the optimal website for the journey of your customers, design the site with what you want and what you need. Using the best website platform for your purpose, websites designed by CMBG include integratation it with any programs that you and your team use.

Brand Vision Set Up

Working hand in hand with your Branding Set up, CMBG help you understand and formally create the Mission and Values for your brand and team to adhere to. These elements will be part of and form your Brand Guidelines.

Process Standardisation

Marketing Process Standardisation is a key element if you have large team, have multiple people working on your brand and/or have multiple offices. CMBG will work with you and your key stakeholders to create a process to ensure that your brand is represented consistently visually and vocally across the board.

Search Engine Marketing

CMBG help your brand appear on search engines such as Google by setting up a strategy to rank high when your target audience search for your services online in your area. This is through organic and paid awareness strategies that include Search Engine Optimisation.

Awareness Advertising

Whether you need to bring your brand to market or need to push out a key communication, CMBG will utilise a combination of word of mouth, paid and local channels to communicate and introduce your brand to your target audience. This will be across digital, local and ambient formats.

EDM Marketing Program

CMBG help you set up an effective EDM marketing program (sms, email or letters) that integrates with your brand communications. This includes automated and 1:1 communications that are service based, seasonal and set to purpose for lead generation, relationship building, reputation enhancement and more.

Copy Optimisation

CMBG activate the essence of your brand by utilising the information you provide us to optimise the copy for the content across all communications on digital and social media platforms. All copy is optimised in line with brand guidelines.

Videography/ Photography

CMBG help you connecting and engage with your target audience through impactful, descriptive and valuable video and photo content. This can be in the form of team photos, event photos, introductory videos, service highlight videos and more.

Other Expert Services

The above are only some of the many services CMBG offer. We also offer custom needs-based services across Event Marketing, Webinar Program Set Up, Marketing Campaigns and more.

Do you have a current or upcoming project? Let’s chat

VARIOUS HEALTH CARE BRANDS WE'VE WORKED WITH

HOW WE WORK WITH YOU

CMBG work with you through focusing on the key stages of your marketing lifecycle, understanding your needs and your optimal customer journey to set up solutions that help your business take steps in the right direction towards achieving your goals.

SET UP

CMBG begin by establishing areas that your business needs to set up and focus on, this includes channels and platforms that will deliver the best presence, engagement and value.

OPTIMISE

Once the foundations are established, the focus will move towards drawing attention and engaging through consistent reach, direct targeting and valued added positioning.

RE-ENERGIZE

Through measuring, reviewing and learning, the key focuses from your current actions will be reviewed on a consistent basis to determine ROI and consider any business changes, especially diversification.

WHO WE WORK WITH